Sustainability Policy

As a small UK-based brand, we are committed to promoting sustainable practices across all aspects of our business. Our goal is to minimise our environmental footprint while supporting ethical practices within our supply chain. This policy outlines the key principles and actions that guide our approach to sustainability.

We prioritise working with factories that share our commitment to sustainable practices, with a large proportion of these based in India. We select partners who adhere to ethical labour standards, provide fair wages and ensure safe working conditions. We favour suppliers who utilise eco-friendly materials, reduce waste, and adopt energy-efficient processes.

Our commitment to small production runs aligns with our goal of minimising waste. By producing only what is necessary for our seasonal collections, we reduce overproduction and limit the environmental impact of excess inventory, so please bear with us when we have out of stock lines.

We strive to reduce our carbon footprint by optimising our supply chain logistics and choosing environmentally responsible shipping methods where possible. We also encourage our suppliers to use sustainable packaging materials and practices that minimize waste.

Sustainability is an ongoing journey. We regularly review and assess our practices to identify areas for improvement. We are committed to exploring new materials, technologies, and methods that further enhance our sustainability efforts.

We believe in transparency and are dedicated to providing our customers with clear information about our sustainability practices. We hold ourselves accountable by regularly reviewing our policy and ensuring that our practices align with our values as well as our customers.

Our brand is dedicated to creating high-quality products while upholding our responsibility to the environment and the communities we work with. By adhering to this sustainability policy, we aim to make a positive impact on the world while delivering value to our customers.