We caught up with our Head of Design and Production, Ella, to discuss the creative process and production of our new Spring Summer collection. Discover how small details spotted by Birdie are transformed into unique designs, which form timeless products, made to be cherished for years to come.

INSPIRATION

All of our designs are inspired by Birdie’s travels and the amazing work of artisans from around the world. This collection takes inspiration from Birdie’s frequent trips to Florence and after many visits spent stumbling upon hidden gems, Birdie returned to us with photographs and historical references from which to take inspiration. These references inspired the key colours, shapes and intricate details on which to base our designs.

COLOUR PALETTE

Each season, we look at trend forecasting to help direct our key colours. We also follow our own colour palette of seasonal shades to ensure we always create a timeless collection that allows the new pieces to sit harmoniously with previous collections.

CONSIDERATION

Throughout the process every colour, pattern and texture is carefully considered to allow our customers to easily layer the new collection with previous designs. We receive samples of all block printed fabrics and textiles, as well as raw materials such as rattan, to ensure the collection is cohesive and unified.

CONCEPTS

Next, we sketch out different products, compiling various concepts for our prints and designs. This is a collaborative process, with input from Birdie and the team on colour, scale, texture and technique. The unique designs are reimagined digitally and sent to talented block carvers in India and skilled furniture makers in Indonesia - ready to start the process of bringing the designs to life.

FINAL DESIGN

The collaborative relationships we have with skilled artisans from around the world are an integral part of our design process. By discussing new techniques they are developing we can ensure our products are designed to highlight their skilled craft. As the product designs become a reality there are multiple discussions, to check quality, finish and colours. We caught up with our Head of Design and Production, Ella, to discuss the creative process and production of the new collection. Discover how small details spotted by Birdie are transformed into unique designs, which form timeless products, made to be cherished for years to come.