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In Conversation With The Feed
BF NEWS
In Conversation With The Feed
16th November 2022

The time for celebration is very nearly upon us! Thanksgiving feasts with family and special evening's spent around a dining table with good friends and good food. As we look forward to these celebrations over the festive season, we would like to give back and support the wonderful work of The Feed.

The Feed is a social enterprise based in Norwich with a mission to motivate change in people to prevent poverty, hunger and homelessness through various community projects. To support these life changing projects and services, we are donating 10% of profits made on the Ando Dining Edit between Monday 21st to Monday 28th November directly to The Feed.  

Shop the Ando Dining Edit and receive 30% off

We met with Chris from The Feed to chat more about their mission, how our donation will help the community, and ways in which you can support The Feed going forwards.  

How did The Feed come about?

The Feed, previously known as Leap, opened in 2008 as a social enterprise with its roots in helping vulnerable people in Norwich, particularly those sleeping rough. We helped people out of homelessness by providing them with training in a commercial kitchen, encouraging them and giving them the practical skills to move forwards towards employment. In 2018 The Feed opened its first cafe on Prince of Wales Road and despite the challenges of the Covid Pandemic, we went on to open four more cafes and our social supermarket through 2021 and 2022. Our cafes and our catering business serve delicious homemade food and also generate most of our income. This enables us to help fund our work supporting our community. 

What is the mission behind The Feed?

Our ultimate mission is to prevent poverty, hunger and homelessness in Norwich. Passionate about food and people, we run cafes and a catering enterprise which produce delicious homemade food to generate much of our income and in turn help us achieve this mission.

The cafes are safe spaces where we help people who have faced, or are facing, barriers to employment such as homelessness, substance misuse, a history of offending and learning difficulties by improving their mental health. Everything we do works towards our vision of ‘a community free from poverty’. 

What projects are you currently running? 

At the heart of our work, amongst other projects including our Bloom and Nourish programmes, is our Supported Work Experience programme. This is how our clients learn new skills, build their confidence and motivation, and develop new positive routines so that they can move forward into employment.

This 10 week programme provides supported work experience within our cafes for adults who face barriers of employment with an aim to help build their self esteem in a positive working environment, as well as give them practical, transferrable skills for the workplace.

The donation from Birdie Fortescue will go towards funding a clients journey through this programme.

How can people support The Feed?

  • We have just launched our Christmas hampers, containing great Norfolk produce. Each hamper sold supports us in our mission and they make fore great gifts! You can order your hamper here.
  • Visit our cafes and help fund our projects! We serve delicious homemade food, made by clients within our programme. 
  • Volunteers are an important part of our team at The Feed. There are a range of rewarding roles to suit the time commitment you can make. We welcome applications from all sections of the community. Read more about our roles here.
  • We aim to generate much of our income from the delicious food we sell in our cafes and by catering for events. This means we don't run a big programme of fundraising events ourselves, however, keep an eye on our social media accounts and the news section on this website as we have one or two irons in the fire! Of course if you have a fundraising challenge you are planning and would like to support us we'd be delighted. We use the JustGiving platform for fundraising, link here.

Whether you are a dab hand with a brush or planning to get someone in, here are a few ideas of ways to enhance your space using our new paints.


Color swatches labeled with names from 'Birdie Fortescue' collection by Fenwick & Tilbrook.
Dining table setting with floral arrangement, candles, and plates in a room with a framed artwork on the wall.

Light and dark

Console table with decorative items against a green wall with floral artwork

This is a classic look for two reasons. Aesthetically speaking, splitting your wall into two distinct shades of light and dark – in this case, Nar above and Bure below – creates a sense of height and space in the room. The darker tone helps to ground the room while the brighter shade creates lightness and lifts the eye. From a practical perspective, the darker colour on the dado rail and wainscoting is also more forgiving for the wear and tear that our homes endure. It is also a very effective way to showcase paler coloured items of furniture like our Marble Top Crackle Console Table. We used our Coloured Wall Lights to link the lighter wall back to the rich tones of our Varuna Hand Tufted Trellis Wool Rug.

Handy hint: Rather than testing a paint colour directly on your walls, apply it to an A4-sized sheet of art card. That way you can audition the colour around your room and see how it changes with the light. You can also hold the painted card against your existing furnishings to test how they work together – and take the colour out with you when shopping for the room.

Beyond the pale

For those who think pale colours are a bit too safe or dull, please think again. For when used correctly they can create a wonderful space that is both warm and engaging. Here we have embraced the lightness, by using a combination of our Waveney paint above and Tud below. These hues provide a calm backdrop against which exquisite patterns like our Dumaloq Suzani can truly shine. The icing on the cake in this scheme is the sophisticated stripe of our Felipe Border pasted directly above the dado rail. Notice how it picks up on the accent colours within the Namda Felted Rug, and our Lattice Crewel Work Cushion.

Handy hint: Wallpaper borders are an easy way to create character and add a sense of structure to a plain room. If you are planning to paint a room just one colour, consider how a well-chosen border might add that extra something along your skirting boards and around the perimeter of your door frames.

Paper and paint

Here at Birdie HQ we love a patterned wallpaper but we also appreciate how four walls of it can feel a bit much. This is where a well-chosen paint comes into its own. For this scheme we combined the small-scale geometric tile pattern of our Sintra wallpaper with the deep calming

tones of our Wissey paint. The pair work wonderfully together creating a space that feels layered and considered. A bolder style such as this sits well with plainer pieces like our Abacus Floor Lamp and a treasured antique like this French 1970s Ulphostered Armchair, helping to bring out their sculptural qualities. Just a few judicious pops of pattern like our Crewel Work Cushion and the paintings of Lucy Innes Williams are all that is needed to complete the look.

Handy hint: When choosing your paint colours remember to consider how they will look against your flooring. For a more seamless look you may want to paint your walls and skirting boards the same colour. This works well in smaller spaces where you want to maximise the sense of space. However painting the skirting boards a different colour can be useful for balancing the transition from walls to floor – and adds an extra layer of interest to your scheme.

Gallery walls

Blue and red dining room with Fenwick and Tilbrook painted walls

If you own a very special piece of art, why not let it lead your paint scheme? Remember, you do not require clinically white walls to show pictures at their best. All you need is a sensitive eye and some thought as to what colours speak to you in the work and how they might translate into your room. This will ensure that your décor is complimenting not competing with your art. In our dining room, a rather splendid print by Keith Haring inspired our choice of Thurne for the richly painted dado and wainscoting, while we used Burn for the walls to allow the artwork space to breathe. Thurne’s bold red colour continues as an accent in the scheme from our Pumpkin Candlesticks and Ladder Stripe Napkins to our colourful Ziggurat Kilim Rug which provides a wonderful grounding for the space.

Handy hint: When your project is complete, be sure to transfer any small paint leftovers into a jam jar. This will come in very useful for touching up any future bumps or scrapes in the paintwork – and the paint will keep better as there is less air in the jar than the original tin. Should you find that you have a lot of paint left over, consider using it to paint the inside of a cupboard or an old piece of furniture that would appreciate the boost.

Neatly made bed with decorative pillows in a bedroom setting.

Which paint colour best suits my style?

Whether you’re drawn to soft, timeless neutrals or rich, characterful hues, our new paint collection has been carefully curated to bring warmth, depth, and individuality to your home. Each shade has been thoughtfully blended in collaboration with Fenwick and Tillbrook to harmonise beautifully with our furniture, lighting, and accessories - making it easy to create a cohesive and inspiring interior.

From grounding dark tones to uplifting pale shades, these paints offer endless possibilities to refresh and transform your home. Explore the collection today and discover the perfect colour to complement your style - available exclusively from Birdie Fortescue.

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